Are The Number Of Hits Per Property On Rightmove Relevant?
Why quality, not quantity, of on-line property views matters. Discover why focusing on the actual quality of property views on the likes of Rightmove is crucial for a successful sale.
In the competitive world of selling properties, estate agents often pride themselves on the high number of views their listings receive on popular platforms like Rightmove. It's not uncommon to come across agents who boast about the sheer volume of views their properties attract on a daily basis. However, what many sellers fail to realise is that the number of views alone is not a reliable indicator of success. In fact, focusing solely on this metric can be misleading and counterproductive.
Some estate agents may proudly declare that their properties garner a high number of views on Rightmove, yet their actual sales agreed figures tell a completely different story. This discrepancy raises a crucial point: while exposure is important, what truly matters to sellers is securing a successful sale. Merely attracting clicks and views from a broad audience does not necessarily equate to genuine interest or potential buyers.
At Alan Cooper Estates, we understand the significance of attracting the right kind of audience for your property. While we recognise the value of showcasing listings on platforms like Rightmove - in fact, we are a premium agent on Rightmove - we also place emphasis on directing leads to our own database. Why? Because it allows us to establish a direct line of communication with prospective buyers, enabling personalised follow-ups and a deeper understanding of their needs.
By channeling leads through our website and lead generation channels, we strategically reduce the pool of competitors vying for buyers interested in properties similar to yours. This targeted approach not only increases the likelihood of selling your home but also ensures that the views and enquiries you receive are from genuine potential buyers, rather than mere casual browsers.
When it comes to selling your property, quality trumps quantity every time. The goal is not just to attract as many eyeballs as possible but to engage with the right audience who are genuinely interested in making a purchase. While visibility on platforms like Rightmove is beneficial, it is the conversion of those views into sales that truly counts.
As a seller, partnering with an estate agent who focuses on generating high-quality leads and leveraging online exposure effectively can make all the difference in achieving a successful sale.
Trust Alan Cooper Estates to deliver tailored solutions that emphasise quality over quantity, ensuring a seamless and successful selling experience for your property.
And what's more important, the facts are there to be seen. Week after week, month after month, and year after year, Alan Cooper Estates are the top selling estate agent for Nuneaton.
Proven Methods - Proven Results
